Industrial design seeks to combine both art and science for improving a product in a way that there is an increase in its market value through enhanced appearance and functionality. It can be used before a product is officially launched or later for enhancing the quality of the product.
Industrial design essentially focuses on how an end user will relate to a certain product. The consumers must see the commodity as something valuable, for which they are ready to pay the price. The optimization in such cases can be achieved by improving the functionality as well as appearance of the product, which will make the product attractive to many customers.
This requires a comprehensive study into the purchasing habits of the consumer, which can then be taken into account by the designers of the product. Then come activities like drawing, model making, sampling, and testing, before the product is considered ready for large scale production. Nowadays, 3D software is employed to accomplish a lot of these tasks, and CAD programs are of excellent help to designers.
Industrial designing essentially emphasizes on the overall texture and shape of a product. Designers have to work on the functionality, sturdiness, and user friendly features of the product besides its appearance and aspects like colour and also the sounds. In fact, a designer can even reduce the production costs significantly by coming up with alterations in the design.
Industrial design also encompasses other features such as packaging a product, study of a buyer’s psychological response to a product, and his or her level of emotional attachment to the product. Hence industrial designers undergo years of special training prior to working on a real product.
Some of the remarkable names in the profession are those of Brooks Stevens, credited with designing the Harley-Davidson motorbike, Raymond Loewy, who rose to fame with the Coca-Cola bottle and Jonathan Ive, the famous designer of the iMac.
Discover more about Trademarks Singapore and Industrial design protection.
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