The best customers are the active customers. Why? Because they’re the types with productive companies, so they have sufficient cash to pay you. They’re also the types who are active enough that they truly require you. And they’re the types who are most likely to have ongoing function for you.
They’re also the types who are the easiest to keep simply because you know precisely what you have to do to keep them. It is simple – just make their existence simpler and save them as much time as feasible and they’ll come back.
It might appear like a simple point, but it will make a big distinction to clients. I know simply because I’ve spoken to hundreds of clients and have constantly been told how busy they are.
Here’s what 3 customers had to say.
“The Best Freelancer” -Emma, Editor
“The difference between the freelancer I never call again and the freelancer I call on month right after month has nothing to do with writing skill. The distinction is that the great freelancer gets carried out precisely what I need done without any hassle. If I can give her the job, forget about it, and know it’ll get carried out correct, it will always go to her very first.”
“Make it Simple for Me” -Josef, Company Manager
“I contracted somebody to complete an ad campaign a few months ago. They started emailing me pictures all the time. “What do you think of this for the ad?” “Could this work?” “Do you like this one?” “Hey, here’s 1 you’ll like.”
I do not have time for these constant interruptions. I’m sort of glad they wanted my opinion, but do it right. Study and select a small selection of suitable types. Then send me those at the end of the week and ask for me to select which one will function best. That would have been a good (and business-like) approach.”
“No Time to Waste” -George, Project Manager
“I work with some people who seem to think that the whole point is fun and games. I sort of understand that to them it may be. They’re sitting at home and maybe time isn’t precious to them. But it’s to me.
I don’t have time for lengthy phone calls. I don’t have time to read long and detailed emails. I definitely do not have time to read long emails where you describe how you approached the project and why you liked completing it. If it’s not on topic, I don’t need to hear it. And if it is on topic, it is still finest to keep it short and to the point.”
Making it Easy for Customers
Producing a client’s existence simple is simple to do. All you need to do is remember that the client is active each and every time you contact them and believe about how you can make it simpler for them. Here’s a good instance for a freelancer who was asked to send a brief overview stating the angle and content from the post.
First Example of Brief to Customer
After a lot of thought and research, I have decided that the angle of the post will focus on effective methods of trading shares on a budget. I plan to cover 3 main topics. These will be new floats, low-cost shares, and how you can reduce trading expenses.
Second Instance of Brief to Client
Angle: Trading Shares on a Spending budget
Content:
- New floats
- Low-cost shares
- Reducing trading expenses
Both examples communicate the same meaning. But the example with headings and bullets is much easier to read. The active client can learn exactly what they need to know with little more than a glance. It also has a much more professional and organized look and so creates a better impression of you.
And like a final added bonus, the easiest way for the customer is also the simplest and quickest way for you personally. So, you win a little additional time and quite possibly a long-term client.
A Final Tip
Keep in mind that if customers appear rushed, they probably are. If customers appear stressed, they probably are. Don’t believe of it as a bad thing – think of it like a excellent opportunity.
If you can be one from the people that makes existence easier and takes away some from the stress, you’ve got yourself a client that’s most likely to pay you well and pay you frequently. And that’s what a successful freelancer needs to succeed.
If you want more information on Find A Freelancer, don’t read just rehashed articles online to avoid getting ripped off. Go here: Freelance Jobs
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