If you are a newcomer to marketing on the internet, you may not yet have heard the sob stories of those who have been “google slapped.” Say the term to an internet old-timer and you will see them cringe with fear. The google slap has the potential to completely erase months of hard work almost instantly. It means you have to start all over again. Even worse, it can happen to anyone. In this case, ignorance is not bliss. You need to know what is going on to keep this from happening to you. Here’s what you need to know to avoid being slapped by Google and be an internet marketing success:
1. Follow the Rules. If you want to play ball, you must learn the rules and live by them. Ignorance of the rules is no excuse and the Google system is not forgiving. Every newbie knows that there are two key things to accomplish to build profits in internet marketing: (1) Get traffic and (2) Drive traffic. Using internet marketing to direct consumers to your website is a respectable pursuit. Applying marketing techniques to fool or circumvent search engine (SE) standards will get you booted out of the game. This result is the exact opposite of internet marketing success; it is complete, abject failure.
So how do you do follow SE protocol ?
2. Be Relevant! Word! Google requires, without exception, that your landing pages, blogs, articles, videos, podcasts, etc be relevant to the title, description and above all, the keyword or keyword phrase you are utilizing in your posting. The Google rules expressly say: “If users don’t quickly see what they clicked on in your ad, they’ll leave your site frustrated and may never return to your site or click on ads in the future.”
When you are writing for relevant content, pay attention to the following concepts to ensure internet marketing success:
(a) Make sure that relevance is the primary thrust of all of your written work be it your landing pages, ads, articles and the like;
(b) If you utilize “sponsored” links, they must be obvious as sponsored links, not hidden or somehow disguised. These links should appear separately from the main body of your text.
(c) Let the reader have a preview of what you can offer, a sort of backstage presentation that helps them to get an overview of what you can do for them, and, do it without cost to them. Show your audience that you understand their needs and make them feel that they need your help to get what they need.
3. Study the basics of Search Engine Optimization (SEO). In simple English, SEO refers to the engineered systems that sort and categorize subjects so that your “word search” gives responses that answer your search inquiry. For example, when you plug in the word “apple”, it could be referring to the computer or the fruit. SEO helps sort through these kinds of semantical logistics to get you to your desired result. SEO is utilized by every search engine out there whether it is Google, Bing or Yahoo. If your site is easier to sort and categorize, it will rank higher in an SEO search engine simply because it works within the system (again, follows the rules) and can be readily found.
Keyword density is one favorite application that works well for SEO purposes. You start by choosing a keyword or keyword phrases that accurately depict the subject represented on your webpage. Then, apply the keyword or phrase at a specific rate. The rate will vary from 1% to 3-5% depending on your target and your mode of publication. It is not necessary to be an expert on all the technical aspects of this approach, just know how to use it properly. If you apply the simply formulas developed for keywords, you will fit well within the existing SEOs and be successful in your internet marketing efforts.
Building landing pages, writing articles, filming video clips and blogging are the prevalent tools for today’s internet marketer. If you know the elementary rules and follow them, you are virtually assured a successful campaign. Do your homework, know and follow the rules, deliver quality content and you absolutely will direct the desired traffic to your sites.
To get a complimentary backstage pass and learn more about internet marketing success, check out internet marketing success and don’t be the victime of a google slap!
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